Like a family, we all share the same core values where the Group represents the parents, and the brands represent the kids who are all unique and different.
Listening is more than just hearing words - it’s about truly understanding others. We actively pay attention to colleagues, customers, and stakeholders, creating a safe space for open dialogue.
We ask questions to clarify meaning, remain open-minded to different perspectives, and use feedback to improve our work. We ensure that listening leads to action and stronger relationships.
Acting means taking initiative, making decisions, and turning ideas into results. We don’t wait for direction — we proactively tackle challenges and seize opportunities.
We take ownership of our actions, dare to step outside our comfort zones, and embrace both success and failure as learning experiences. With a results-driven mindset, we focus on execution, keeping things simple and effective.
Contributing means actively sharing your skills, ideas, and efforts to drive success beyond your own role. We engage with curiosity, participate in discussions, and support our colleagues.
By taking ownership, solving problems, and aligning our work with company goals, we create a meaningful impact. Whether through innovation, mentorship, or collaboration, every action - big or small - helps move us forward together.
Being accountable means taking ownership of your decisions, actions, and results. We commit to delivering on promises, meeting deadlines, and being transparent about progress and challenges.
We take responsibility for mistakes, focusing on solutions instead of blame. By seeking clarity, monitoring our performance, and respecting company values, we continuously improve and build trust.
Success is built through teamwork. We collaborate, support, and uplift one another to achieve shared goals. By fostering trust, open communication, and inclusivity, we create a positive work environment.
We celebrate achievements, embrace diverse perspectives, and share knowledge to empower each other. Working together strengthens innovation, resilience, and long-term success.