Brenderup Group enters nationwide partnership with Harald Nyborg in Denmark
1/8/2026
Brenderup Group continues its strong progress in Denmark by entering a new nationwide partnership with Harald Nyborg. The agreement makes Brenderup Use4Free available at all 70 Harald Nyborg stores across Denmark, marking a significant step in the development of trailer rentals within the Danish retail market.
The nationwide partnership highlights the momentum Brenderup Group has built in Denmark and further strengthens the company’s position in one of Europe’s most competitive trailer rental markets. With the agreement, access to free trailers is significantly expanded – directly at the point where customers need transport in connection with their purchases.
Brenderup Group already collaborates with several of Denmark’s leading retail groups, including Salling Group (Bilka and Føtex) and Bauhaus. In total, Brenderup Group now operates close to 1,200 trailers in Denmark, providing broad national coverage and positioning Brenderup Use4Free as a key part of the trailer rental infrastructure in Danish retail.
“This nationwide partnership with Harald Nyborg clearly demonstrates the market demand for scalable and reliable trailer rental solutions,” says Lars Mellgaard, CMD at Brenderup Group. “We see a clear shift toward solutions that can be implemented efficiently across large retail networks and deliver value for both customers and retail partners.”
Brenderup Use4Free enables customers to access a trailer directly at the store – free of charge and without operational complexity for the retail partner. Brenderup Group manages the full operation, including fleet management, maintenance, technology, and customer support.
“We see this as a strong offering for our customers and are very pleased with the partnership. We are confident that our customers will appreciate the opportunity,” says Gert Sand, CEO, Harald Nyborg.
Brenderup’s rental concept is currently used by more than 1.6 million users annually across Scandinavia and Germany. With the new partnership, development in Denmark accelerates further, reinforcing the country as one of Brenderup Group’s most dynamic markets outside its home market, Sweden.
Founded in 1934, Brenderup Group has its roots in Sweden and has built a strong position in trailers and transport solutions. The nationwide partnership with Harald Nyborg represents the next step in the ambition to establish Brenderup Use4Free as a leading retail-based trailer rental solution in Northern Europe.
About Brenderup Group
Brenderup Group is owned by Storskogen Group, a listed Swedish industrial group comprising more than 100 business units with operations in approximately 30 countries. In a world shaped by digitalization and sustainability, Brenderup Use4Free represents a strategic investment in the future of mobility.
About Harald Nyborg
Harald Nyborg is one of Denmark’s leading retail chains within tools, home improvement, and everyday utility products, operating 70 stores nationwide. The company is known for efficient retail concepts, strong value propositions, and broad national presence.
For further information, please contact:
Lars Mellgaard
CMD Brenderup
Mobile: +45 40 16 33 13
lars.mellgaard@brenderupgroup.com
Aigul Stark
Marketing & Communications Manager
aigul.stark@brenderupgroup.com