A New Era in Trailer Rentals in Denmark – Salling Group Partners with Brenderup Group
7/22/2025
Brenderup Group has entered a strategic partnership with Salling Group, one of Denmark’s largest retail groups, to provide free trailer rentals via its smart mobility platform with self-service access, Use4Free. The agreement includes 250 new trailers at Bilka and Føtex locations across the country.
Together with Bauhaus, Bilka, and Føtex, Brenderup significantly strengthens its presence in Denmark and enables even more consumers to access smart, convenient, and sustainable transport solutions – free of charge and just a few taps away in the app.
For retail partners, the concept creates tangible value through improved customer service, local visibility, and high availability – all without requiring internal resources. Brenderup Use4Free is designed to simplify the entire transport journey and support business growth for its partners.
“We are very proud to enter into this partnership with Salling Group. Their choice of Brenderup Use4Free confirms the strength of our offering. We are grateful for their trust, and together we’re making it easier for more Danes to bring their purchases home in a smooth and sustainable way,” says Lars Mellgaard, CMD at Brenderup Group.
Brenderup Use4Free is much more than free trailer rentals. It’s a scalable smart mobility platform with self-service access designed to create real value – for users, partners, and the planet. The platform is already used by more than 1.6 million people annually across Scandinavia and Germany, reflecting both user-friendliness and operational reliability.
Partners benefit from high trailer visibility, increased footfall, and full-service operations – while users enjoy availability, convenience, and zero hassle, all via smartphone.
“With a business model where everyone wins, we enable our partners to offer mobility solutions that deliver measurable value. Our strength lies in long-term partnerships – where we share revenue and support a seamless customer journey. It’s about smart service, strong exposure, and driving traffic together – without any extra operational burden,” says Hugo Bergqvist, Business Unit Director at Brenderup Group.
Brenderup Group continually invests in the development of its smart mobility platform, focusing on innovation, automation, and green transformation. The Use4Free mobility platform is designed to scale and adapt to both consumer demand and partner business models.
Founded in 1934, Brenderup has deep roots in Denmark – one of its most important markets today. This legacy provides a solid foundation for delivering reliable, future-ready mobility solutions to the retail sector across the country.
About Brenderup Group
Brenderup Group is owned by Storskogen Group, a listed Swedish industrial group comprising more than 100 business units with operations in approximately 30 countries. In a world shaped by digitalization and sustainability, Brenderup Use4Free represents a strategic investment in the future of mobility.
About Salling Group
Salling Group is Denmark’s largest retail group, operating chains such as Bilka, Føtex, and Netto. With over 1,400 stores across Denmark, Germany, and Poland, the group focuses on delivering customer value, embracing innovation, and driving sustainable development in the retail sector.
For further information, please contact:
Lars Mellgaard
CMD Brenderup
Mobile: +45 40 16 33 13
lars.mellgaard@brenderupgroup.com
Aigul Stark
Marketing & Communications Manager
aigul.stark@brenderupgroup.com